Personal Branding and PR Support
for Olga Morozenko

About

Olga Morozenko is a prominent ambassador of Ukrainian ballet, a strategic advisor to the director at the Kyiv State Choreographic College named after Tetyana Tayakina, and the founder of the ballet space «Baleroosha».
Her mission is to promote and elevate Ukrainian ballet as a cultural trend in Ukraine and globally.

Objectives

Establish Olga as a recognized expert in ballet and a thought leader in the cultural sphere.

Promote and popularize Ukrainian ballet as a contemporary cultural trend.

Strengthen the visibility of the «Baleroosha» ballet space through personal branding initiatives.

Approach

To enhance Olga’s professional roles and amplify her projects, we developed a comprehensive personal branding strategy and a tactical plan for its execution.

Social Media Management: Enhanced and maintained Olga’s profiles on Instagram, Facebook, and LinkedIn, reinforcing key roles and messages for her target audience;
Media Relations: Produced targeted content for traditional media (online outlets) and integrated Olga into new media formats (podcasts and YouTube channels);
Content Creation: Launched and developed a personal YouTube channel to showcase ballet-related content and expert insights;
Signature Project: Initiated «Ballet Talk», a series of open ballet dialogues featuring prominent figures in Ukrainian ballet, positioned as a platform for cultural discourse and fundraising;

Results:

Media Coverage: 25 features in top-tier Ukrainian media, including Vogue, ELLE, Harper’s Bazaar, and NV;
Event Impact: Launched 3 «Ballet Talk» events, raising over 200,000 UAH to support the Kyiv State Choreographic College named after Tetyana Tayakina;

Results

120

posts for Instagram and Facebook

1 000+

Stories on Instagram and Facebook

1 527

new followers through organic growth

115 313

monthly organic impressions
on Instagram

536

cultural leaders added to LinkedIn
for international outreach

2 568

views on Olga's YouTube channel