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Communication Strategy and
PR Support for U Tomorrow Summit

Communication Strategy andPR Support for U Tomorrow Summit
About the project

About the project

U Tomorrow Summit is the largest innovation summit in Eastern Europe, focusing on technology, innovation, and creative business in Ukraine. The event became a landmark forum for the UNIT.City innovation park, bringing together industry leaders, entrepreneurs, investors, scientists, and startups from Ukraine and beyond.

Objectives

1
Develop a communication strategy for the inaugural U Tomorrow Summit
2
Ensure comprehensive PR support throughout the event lifecycle

Approach

Briefing Session: Defined goals, target audiences, timeline, and communication channels.

Competitor Analysis: Conducted a market analysis of direct and indirect players.

Audience Segmentation: Identified key audience segments and conducted in-depth interviews to understand motivations and barriers.

Positioning and Messaging: Created a comprehensive message box, with tailored messaging for each audience segment.

Tactical Planning: Developed communication strategies for social media, external advertising, and PR activities.

Implementation: Executed a comprehensive PR plan across three stages — pre-event announcement, event coverage, and post-event follow-up.

Approach

Results

5
prime-time TV features
93
media publications
7
media partnerships
3
special projects
4
banners on media platforms

We are open to meeting and partner dialogue about cooperation.

Success is not in secret techniques, but in daily practice.

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