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Communication Strategy and PR Support
for the Kyiv International
Economic Forum

Communication Strategy and PR Supportfor the Kyiv InternationalEconomic Forum
About the Project

About the Project

The Kyiv International Economic Forum (KIEF) is one of the largest international forums in Eastern Europe, bringing together business leaders, government officials, and the public to discuss key economic issues and global trends.

In 2023, the forum centered around the theme «People. Business. Economy. The Price of Freedom», reflecting the challenges of wartime and underscoring the importance of dialogue and trust in Ukraine's recovery and development.

Objectives

1
Develop a key theme and strategic narrative for KIEF 2023, relevant to the context of full-scale war.
2
Provide comprehensive PR support throughout all stages of the event.
3
Enhance the reputation of KIEF, its speakers, and partners.
4
Integrate the personal brand of KIEF CEO Yurii Pyvovarov.
5
Attract international media to amplify global attention on Ukraine.

Approach

Strategic Planning: Developed the communication strategy and overarching theme for KIEF 2023.

PR Implementation: Executed a comprehensive PR plan, covering pre-event, event-day, and post-event communications.

Media Partnerships: Established collaborations with leading Ukrainian media outlets.

Media Coordination: Managed media relations on the event day to disseminate key messages from the forum, CEO, and partners.

Content Creation: Coordinated the production of special projects and media partnerships, facilitated editorial content with key speakers.

Approach

Results

10
media partnerships
with top Ukrainian outlets
17
press announcements published
12
press releases distributed
125
accredited journalists,
including 30 international
6
editorial features
in Ukrainian media
6
international media placements
200+
organic mentions
in national media
15
interviews arranged with
forum speakers
2
appearances by Yurii Pyvovarov
in the «United News» telethon,
with 17+ media mentions
3
special projects with NV, AIN,
and The Page featuring KIEF partners

We are open to meeting and partner dialogue about cooperation.

Success is not in secret techniques, but in daily practice.

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