“Off The Record” is a podcast about PR, words, and meanings — a joint initiative by Oleksandra Pohorila, founder of U Agency, and Anna Davydenko, PR agent and celebrity marketing manager. The project dives into the people and ideas behind Ukrainian business and major PR campaigns. In its first season, the podcast attracted a strong audience and ranked #1 in the Business category of the Slushno audio awards.
U Agency was responsible for the project’s media promotion. We developed a media plan, implemented special projects with business and marketing media (MMR, AIN.UA), and prepared partnership materials, including interviews and opinion pieces.
We believe that a comprehensive approach to communications contributed to the podcast’s success.
We are open to meeting and partner dialogue about cooperation.
Success is not in secret techniques, but in daily practice.
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